Ep. 169 Risk Taking, Shroom Updates + The Real Story of Santa with Four Sigmatic Founder Tero Isokauppila


Today on the podcast our good friend, Tero Isokauppila, one of the founders of our favorite mushroom company, Four Sigmatic, joins us. Tero melts our hearts and our brains every time we hang., He recently came out with his second book, Santa Sold Shrooms. His company, Four Sigmatic, is a mushroom brand that has people all over the world obsessed with the everyday magic of mushrooms and what they do for vitality and health. We talk about what Tero has been up to recently, (he bought a ghost town!) and what having a company has taught him, especially in receiving customer feedback. We also talk about creating a good, comfortable culture in business + life, what the mushroom growing process is like, and we get a good laugh in about gifts that people send Tero. Tero also gives us the details on his new book, Santa Sold Shrooms, and what sparked the idea to write it.

We also talk aboutโ€ฆ

  • Teroโ€™s Ted talk addiction

  • Four Sigmaticโ€™s success + growth

  • Tero being recognized in public

  • The Four Sigmatic mushroom bus

  • Famous mushrooms

  • Holidayโ€™s that have different meaning than we know

  • Staying balanced

  • Providing long term value + meaningful content


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