Ep. 165 Your Super: How A Cancer Diagnosis Inspired A Superfood Company with Michael Kuech and Kristel DeGroot

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The founders of Your Super, Michael Kuech and Kristel DeGroot, join us today for their first ever podcast interview. Your Super is a superfood company focused on the health benefits of the superfood ingredients used. Their inspiring story began after Michael was diagnosed with cancer at the young age of 24. Kristel wanted to create something to help Michael nourish his body while he was recovering from his treatments and into his remission. In our conversation, we talk about the highs and lows of running a company as a couple, bringing spirituality into the workplace, eating plant-based as an athlete, plus the different superfoods they use in their products and what they do for your body. We even get into how the two practice self care outside of the workplace, and how they handle the life/business balance. Michael also shares about his journey with cancer, from diagnosis to remission, and his hope to inspire other men to pay better attention to their health. The products Kristel and Michael have created are not only delicious, but they are made of quality ingredients that are properly sourced.


We also talk about...

  • How their business was born

  • The way they source ingredients

  • Prioritizing travel over work

  • What self care looks like as an entrepreneur

  • Why Michael left the corporate world

  • Their favorite superfood mixes

  • What’s next for Your Super


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